Your LinkedIn profile is working for you or against you, even when you're not on the platform.

Whether you're job searching, making a career change or growing a business, this guide walks you through every section of your profile so you show up in searches, make a strong first impression and get found by the right people.

Recruiters search LinkedIn every day to find candidates. Potential clients and partners check your profile before they ever reach out. If your profile is incomplete, generic or out of date, you're invisible to all of them.

This 11-step guide covers everything your photo, banner, headline, About section, experience, skills, recommendations and more. Includes a full checklist so nothing gets missed.